Job Overview
The **Dubai Expo Authority** is seeking a dynamic and creative **Marketing Specialist** to join its team. This role is crucial for developing and executing compelling marketing strategies that promote the legacy of Expo 2020 Dubai and future initiatives, ensuring global engagement and sustained interest in Dubai’s visionary projects.
Job Details
- Position Title: Marketing Specialist
- Organization: Dubai Expo Authority
- Location: Dubai, United Arab Emirates
- Job Type: Full-Time | Hybrid | Government/Events Sector
Salary & Benefits
- Monthly Salary: AED 12,000 – 18,000 (based on experience and qualifications)
- Additional Benefits: Comprehensive health insurance, annual leave, professional development budget, potential for performance bonuses, and a dynamic work environment at a globally recognized institution.
Important Dates
- Application Start Date: July 15, 2025
- Application Deadline: August 22, 2025
- Interview Process: Early September 2025
- Expected Joining Date: October 2025
Key Responsibilities
- Develop and implement comprehensive **marketing strategies and campaigns** for various initiatives, including events, cultural programs, and district promotions.
- Manage **digital marketing channels** (social media, email, website content) to maximize reach and engagement.
- Create compelling marketing collateral, including presentations, brochures, press releases, and online content.
- Conduct **market research and analysis** to identify trends, opportunities, and target audiences.
- Collaborate with internal teams (e.g., events, communications, business development) and external agencies to ensure cohesive messaging.
- Monitor campaign performance, analyze data, and prepare reports on ROI and effectiveness.
- Assist in **brand management** and ensure brand consistency across all marketing touchpoints.
- Support public relations activities and media outreach when required.
Global Impact
This role offers a unique platform to contribute to a globally recognized entity, influencing perceptions and driving engagement for projects that showcase Dubai’s innovation and vision to an international audience.
Required Skills and Qualifications
Eligibility Criteria
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience: Minimum 3–5 years of experience in marketing, campaign management, or brand communications.
- Language: Fluent in English (Arabic is a significant advantage).
- Preferred: Experience in event marketing, government sector, or large-scale public initiatives.
Skills Required
- Proven experience in **digital marketing, content creation, and social media management**.
- Strong understanding of **marketing principles, branding, and campaign execution**.
- Excellent **written and verbal communication skills**, with a keen eye for detail.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Creative thinking and problem-solving abilities.
Ideal Candidate Profile
We are seeking a results-oriented Marketing Specialist with a creative flair and strong analytical skills. The ideal candidate will be passionate about promoting Dubai's vision and capable of developing innovative marketing solutions to engage diverse audiences.
How to Apply
Interested candidates must submit their applications through the official **Dubai Expo Authority Careers Portal**:
Documents to submit:
- Updated CV/Resume
- Cover Letter (highlighting relevant marketing experience and achievements)
- Portfolio of past marketing campaigns or content (if available)
Application Tips
- Tailor your CV and cover letter to emphasize your experience in digital marketing, campaign management, and any exposure to large-scale events or public initiatives.
- If you have a portfolio, include examples of your work that demonstrate creativity and measurable results.
- Highlight your understanding of the UAE market and cultural nuances in your application.
FAQs
- Q1: Is experience in large-scale events mandatory?
- A: While not strictly mandatory, prior experience in marketing for large-scale events, exhibitions, or government initiatives is highly beneficial.
- Q2: Does this role involve public speaking?
- A: While not a primary responsibility, the role may require presenting marketing plans or updates to internal stakeholders or partners.
- Q3: What is the 'Hybrid' work model?
- A: The hybrid model allows for a combination of on-site work at the Dubai Expo Authority offices and remote work, offering flexibility while ensuring team collaboration.